Saturday, 6 February 2016

Styles of the blow dry





Health and Safety

  • Clean washed hands must always be the first thing before touching client
  • Hair is tied back at all times
  • Model should be wearing a apron or protected clothing
  • Must check whether there is any contraindications such as sickness or infection
Products/Items used 
  • Hair Dryer with nozzle 
  • Paddle brush or round brush depending on style wanted
  • Salt spray
  • Mousse
  • Root boost
  • Heat defence
  • Moroccan oil 
  • Water spray
Noted that products used do depend on the hair of the model and condition of the hair so bleached hair doesn't need salt spray or afro hair use just oil no salt spray or mouse

in class we were given the option of a sleek look or a curly waved look.



Sleek straight hair

Spray the hair with a coating of water spray and run fingers through the hair.
Apply all the products that are needed for the look and run though the ends of the hair.
Section the hair off to make it easier for yourself.
Using a paddle brush start at the root slightly tilted up against the root apply the first heat making sure the temperature isn't too hot and doesn't burn the models head or cause discomfort.
After a few seconds with the hair dryer pushed up right against the hair start to work down the hair pushing your elbow up to ensure the right placement of the hair dryer pushing against the brush. I turned the temperature up a little when I proceeded to do this to ensure straight sleek hair was successful.

I love this look; it is a lot more work then straightening the hair and aches the arm after a while but the finished look is more volumous and seemingly more glamorous; in fact the look would look great for a red carpet or occasional event.

Postfeminist lecture featuring Alex box

The other week we were invited to sit in and be part of an audience for a postfeminist talk held at university. The guest speakers were successful women on panels talking about there experiences and careers and what they thought about feminist issues and Dr.Carolina Matos who is a media and sociology lecturer at city university London. A guest speaker us Makeup and hair design students were excited for especially was Alex Box a highly successful makeup artist that has really worked her way up and been through a number of personal struggles; A really inspiration to all of us aspiring MUA's.

Dr.Carolina Matos - University Sociology & Media Lecturer
First too speak to the audience was Dr.Carolina Matos who went over the issues of equality and gender representation in the media and why they matter; she also spoke about globalisation and how contemporary ideas are different from that of 1950's. The term the “happy housewife” still representing in media. Such as in advertisements of cleaning.
Patronising or sexist still show in media.Post feminism in the media is all about consumerism and how social media can sue anxieties over the female body. Examples of film that Matos used were Bridget Jones and Joy featuring Jennifer Lawrence; film's of individual women in the work place. Dresses up in work outfit to support her business; clothing empowerment. The power suit idea? For Bridget Jones we were shown the clip where Bridget shows her bum in the fire station very cliché with what she should wear by her boss; she's seen extremely insecure cowering to camera then is made to look more sexy. Comedy The body under control and the sexualisation of popular culture Images of woman. Think of sex and the city that is seen as a empowering show but is it? At the end of the day it's about woman sleeping around and looking for men… Empowering ?For me this talk was very insightful but I felt like it was very opinionated and biased but the talking did have some great points.


Nancy honey - photographer

Was the next individual speaker to talk; the talk was based around a series of works she did entitled the 100 leading ladies. When Honey spoke behind were the series of images that she had taken for the book and exhibitions. I actually felt a strong sense of emotion when I was listening to Honey recited the journey that she had been on and experience meeting all these fabulous influential british women in high power successful jobs. The focus of work was to capture women over 55 ; really connected with her work and met with them and even stayed with them. Intimate setting relaxed in there homes. I felt really connected to these woman and felt extremely inspired by them. The women looking and finding the greater good instead of the limelight; they should all be what little girls are inspired by not sadly social media.



Alex Box - Makeup artist/ Artist
Alex Box was last to speak; I was actually really impressed with her talk because she was so frank and honest with her experiences. The fact she didn't fit in a school at all as people found her weird as she didn't conform to a girly look instead she had a shaved head she also spoke about her experience with having a eating problem and personally issues. In her talk she didn't like to use stereotypes because she said she would rather see the person as a spirit not a gender.
What made her also really great for my course was the fact she said you need to be yourself and sometimes people don't like that but keep working and trying your hardest; standing out in creativity and skill.



This lecture was very educational and information and made me think even more deeply into my thoughts on feminism and my own personal journey. 



Thursday, 28 January 2016

The Brand

The brand I have decided to chose for the project is Chanel. The company which was start by Coco Chanel in 1909 has marvelled as a giant fashion house which is headlining in fashion and trending. For many of its devoted audiences Chanel isn't just a brand its a lifestyle with its clothing, perfume and beauty all being advertised in forward and unique ways aimed at a vast audience from youthful glamour such as the LA Sunrise collection to the classic No.5 perfume which is nearly a hundred years old. I decided to choose Chanel as my project brand simply because of how diverse I could and can go with the project. The interesting element of including beauty in one shoot and then a creative thinking outside the box look that is seen in editorial and catwalk campaigns, just looking and starting my research into catwalk shows really details to me how creative the Chanel shows can be from make shift airport terminals to Paris streets constructed inside the Grand Palais Paris. 

To develop the project I need to go into detailing when it comes to future blogging the brand and showing a realistic and believable shoots that will represent Chanel and show my work in a creative way. I'm really excited to start all my research and shoot planning properly especially with the annual Fashion weeks coming up with Chanel showing at Paris and in Seoul presenting different collection. 


Kristen Stewart has recently been named the new face of Chanel beauty 2016 this image is interesting because of the amount of arm that covers her face. Stewart's eye is the main focus as its selling the product being advertised. The image is feminine and sexy with the messy hair and focused eye. I look forward to seeing more of the images of Stewart being shown. 




A beautiful campaign that has a real sense of vintage glamour with the short fringe and red lips that suit the auburn hair and the orange tinge of the bottle. The image is interesting because of the product placement and the fact some of her face is covered by the bottle with the eyes and lips in line with the writing on the bottle. A fun and youthful campaign. 




http://covertaccessories.com/wp-content/uploads/2014/03/chanel-supermarket-hashion-show-.luxuo_.com_.jpg

A lot of fun from this catwalk show back for the Chanel A/W 2014/15 clothing range. Chanel like to be playful with there catwalk shows and use artistic and interesting locations that suit the clothing. This super market set is colourful and feels like a real life pop art piece; the symmetry of the hundreds bottles in the aisles is really eye catching. Trolleys were also included in the playful production. High end glamour mixed with an everyday public need. I wish I looked like this when I was doing my shopping. 




Introduction

This terms project is entitled "Beauty and the Brand". The project itself is all focused on a chosen brand in which we are given the options from a list of luxury and artistic makeup brands. After choosing the brand we are set to develop a catwalk, editorial and advertising shoots that have been developed from researching deeply into the brand from past campaigns to what can be seen on the catwalk S/S 16 looks. 
    After doing a project last term on editorial beauty and the concept of 'Beauty is boring' I feel like my mind is now more open and adventurous with some expectation for myself this term. 
    For the work we have to produce six professional in quality images; two for catwalk, two for editorial and two for advertising looks each that either resemble a evening or day look. I am looking forward to producing work that really shows the huge dynamic of the brand I chose and also showing my own stills and diversity in beauty and creative style makeup that is more often shown on the catwalk shows it seems too me. 

LIST OF BRANDS 

ILLAMASQUA
BOBBI BROWN
YSL
LAURA MERCIER
DIOR
REVLON
ELLIS FAAS
CHANEL
TOM FORD
SHISEIDO
CHARLOTTE TILBURY
NARS
MAX FACTOR
LANCOME
MAC
GIVENCHY



Two examples of advertisements by two of the branding's on the list. The focus is not only of the model but the product that is being sold to the consumer. For our own project we have had some experience in advertising for a perfume ad which was done in our first year on the course. The advertisements are usually glamorous and really show beauty from the female; the big is sell is the communication that the product can make the consumer feel like what they see in the advertisement. A interesting look and story within each campaign. The product is there to be brought to the masses or target the audience that can relate to the product, think of Gisele Bundchen in the more recent Chanel No.5 literally selling the Chanel lifestyle to the audience with Chanel products featured everywhere in the campaign from pillows to surf boards. 



                                      
                                     

Two examples of Editorial Campaigns for Chanel and Dior. I feel like editorial campaigns are a lot of fun and can be extremely creative. On location shoots are also something that really interests me; after my beauty is boring work doing a shoot outside I feel like I want to explore this more as well as studio work. Editorial shoots for me are the most creative and the shoots I look most forward to because I feel like they are the most open artistically thinking about the location and poses of the model in a unique way. The difference between a editorial and advertising campaign is the fact that we know that a advertising campaign is selling us a product. With a editorial campaign the selling is more secretive and we notice detailing of the imagery more. 




Two examples of great catwalk makeup done by Mac and Nar's for designers. These looks are creative and will suit the look of the show. I love the nars bleached brow look and find it really effective. The makeup for the skin I've also noticed are very natural with the matte or dewy finishes this is definitely something to take notice of. Catwalk makeup can be extreme which is exciting, the models can look like pieces of art.