Brand Evaluation

Chanel is one of the main if not the main fashion houses out there. The fashion house is more like a dynasty and lifestyle to its many devoted buyers and collectors in both fashion and beauty. Choosing Chanel as a brand wasn't difficult to decide I have always been a fan of the iconic styles that grace the catwalk the brand is timeless having been around for over a hundred years starting of course with Coco Chanel in Paris. The collectors of the clothes don't just buy into the company but they buy something that will only raise highly in value and should be cherished for ever. 

I decided mainly to choose Chanel as my project brand because of how such a iconic luxurious brand can still be creative and present in the current age with creative director Karl Lagerfeld really bringing the brand to a artistic and loved standard with the use of creative fashion shows that feel more like huge film sets to beautiful clothing designs that embrace what Chanel herself created with the iconic jacket that can still be seen on the runway with similar structures to clearly inspired pieces of tweed or silk that shapes the clothing. 

Chanel's style is timeless with the model's making the clothing seem effortless within editorial and catwalk campaigns. How can such detailed clothing still seem luxurious but youthful and wanted by any age. The Chanel editorial's were something fun to create but with such a choice of inspirations to go for sometimes it was difficult to decide which Chanel look I should go for wanting to present the brand in a high standard within my own work. 

I've always loved Chanel which made the research on the project enjoyable and interesting finding out more about the brand and looking into the connections that are created from previous campaigns and shoots to other campaigns. The best website I found for finding information out about Chanel that was also very present with the information about shows and makeup looks was Vogue; I found Vogue to be great giving images and detailed articles from the front row. Looking into Chanel beauty was something that I hadn't really delved  into having had a few items as presents it was never a first choice to really buy for; however looking into recent collections I wish I had. The LA sunrise collection is a collection of perfect spring colours. I was also surprised into the product prices especially with such a huge company and fashion house that is Chanel the price's are luxurious but reasonable and cheaper then other fashion brands like Tom Ford or Marc Jacobs. 

Overall I'm really happy with how I've done in this project choosing Chanel was definitely the best choice as now I know more about the brand and how they shoot campaigns and the patterns and styles that they like to follow which has helped in my shoots and finding the correct inspiration. Not only have I added more to my creative portfolio but I've created a project in where I've found out about a huge fashion house that is a giant part of the entire fashion world.  Chanel beauty is accessible to anyone but owning a garment from Chanel is something in which you'd keep forever and cherish maybe feeling the passion that Lagerfeld clearly feels for his brand.