A main reason why I decided to chose Chanel for my project was because of the creativity and range I could go with the editorial work. I was very excited to look and explore what sort of editorial worK I could go for. I want to look at using location's instead of studio space for the photographs as I've noticed Chanel like to use a range of different locations and colour themes for there shoots. I particularly like the idea of using clashing back drops with the clothing to contrast the norm or modern world against luxurious clothing, I think this add's more personality to the work. Chanel also uses a lot of symmetry with their imagery with many of the double spread images having a divide in the central photographic wise such as the tin lining and road markings of the Spring 2016 campaign.
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