La Sunrise Collection

The collection debuted by Chanel this year is a collection that I have really anticipated for release. The collection will be inspired for a advertising shoot which I plan to shoot as one of my last pieces of the project

The makeup packaging is the luxurious black compact cases and lipstick that Chanel makeup always seems to have the prestigious quality to it. Owning some Chanel pieces myself in my own personal makeup theres definitely a luxurious divide with the branding compared to others. The makeup is a collectors piece. The boxes themselves make the casing of the products and look sleek and black with a high quality finish. 

The compact in particular for this collection is a real interesting piece and has ribbon like sectioning inside it in the colour tones are a range of peach and pinks infitting with a strong pink tones of the range. I really like how they dress up the makeup looking at the range online the theme is apparent with Chanel quoting that the collect inspired by LA is from 

"Discover a colour collection that reveals the vibrant mood of an endless Los Angeles summer. Flashes of purple, teal and green capture the city’s carefree spirit, while a dreamy spectrum of pink, coral and raspberry shades evoke the California morning skies."

http://www.chanel.com/en_GB/fragrance-beauty/makeup/c/new-collection.html##page-looks

The main makeup design that features in the campaign on the model is also shown on the website with the products and even a tutorial on how to create the look; I think this shows that Chanel are really trying to show inclusion with their products and applying to mass audiences. There is another design with a softer pink look that is more of a day look compared to this dramatic blue eyeliner look. It's interesting how this look though a advertisement has clear similarities with catwalk looks and even my own catwalk look with the blue liner. In both looks the product of the Creation exclusive sunkiss ribbon blush palette is featured this makes me come to the conclusion that this palette is the main collectors piece of the over all collection.

The short film created for the collection is a artistic and interesting piece of advertising. At the beginning of the short clip the edit of the model flashing in and out of neon colouring is really interesting to watch and something that looks more like a art film. The edit will be something to definitely look at and explore when it comes to the shoot that will be inspired by this campaign.