The Brand

The brand I have decided to chose for the project is Chanel. The company which was start by Coco Chanel in 1909 has marvelled as a giant fashion house which is headlining in fashion and trending. For many of its devoted audiences Chanel isn't just a brand its a lifestyle with its clothing, perfume and beauty all being advertised in forward and unique ways aimed at a vast audience from youthful glamour such as the LA Sunrise collection to the classic No.5 perfume which is nearly a hundred years old. I decided to choose Chanel as my project brand simply because of how diverse I could and can go with the project. The interesting element of including beauty in one shoot and then a creative thinking outside the box look that is seen in editorial and catwalk campaigns, just looking and starting my research into catwalk shows really details to me how creative the Chanel shows can be from make shift airport terminals to Paris streets constructed inside the Grand Palais Paris. 

To develop the project I need to go into detailing when it comes to future blogging the brand and showing a realistic and believable shoots that will represent Chanel and show my work in a creative way. I'm really excited to start all my research and shoot planning properly especially with the annual Fashion weeks coming up with Chanel showing at Paris and in Seoul presenting different collection. 

http://www.mirror.co.uk/3am/celebrity-news/twilight-actress-kristen-stewart-smoulders-7295120

Kristen Stewart has recently been named the new face of Chanel beauty 2016 this image is interesting because of the amount of arm that covers her face. Stewart's eye is the main focus as its selling the product being advertised. The image is feminine and sexy with the messy hair and focused eye. I look forward to seeing more of the images of Stewart being shown. 

http://cdn.pursuitist.com/wp-content/uploads/2015/06/Chanel_CHANCE_EAU_VIVE.jpg

A beautiful campaign that has a real sense of vintage glamour with the short fringe and red lips that suit the auburn hair and the orange tinge of the bottle. The image is interesting because of the product placement and the fact some of her face is covered by the bottle with the eyes and lips in line with the writing on the bottle. A fun and youthful campaign. 

http://covertaccessories.com/wp-content/uploads/2014/03/chanel-supermarket-hashion-show-.luxuo_.com_.jpg

A lot of fun from this catwalk show back for the Chanel A/W 2014/15 clothing range. Chanel like to be playful with there catwalk shows and use artistic and interesting locations that suit the clothing. This super market set is colourful and feels like a real life pop art piece; the symmetry of the hundreds bottles in the aisles is really eye catching. Trolleys were also included in the playful production. High end glamour mixed with an everyday public need. I wish I looked like this when I was doing my shopping.