Beauty and the Brand

Monday, 25 April 2016

Bibliography

* N., 2016. FAQ [viewed 25 April 2016]. Available from: http://www.fashiongonerogue.com/chanel-spring-2016-campaign/

24, 2016 Buro –, 2011. Buro 24/7 [viewed 25 April 2016]. Available from: http://www.buro247.me/search?str=chanel+seoul

Twilight’s Kristen Stewart smoulders as new face of Chanel, 2016a . mirror

Twilight’s Kristen Stewart smoulders as new face of Chanel, 2016b . mirror

BELL, P., 2015. Fasten your Seatbelts, Chanel recreated an actual airport for Paris Fashion week [viewed 25 April 2016]. Available from: http://www.huffingtonpost.co.uk/2015/10/06/chanel-karl-lagerfeld-catwalk-paris-ss16-airport_n_8249974.html

BERGMANN, M., 2022. SUBSCRIBE [viewed 25 April 2016]. Available from: http://www.beautifulmeplusyou.com/2013/05/chanel-soleil-tan-de-chanel-review.html

CANONMAN, 2016. Canon EF 100mm f/2.8 USM Macro lens [viewed 25 April 2016]. Available from: http://www.johnlewis.com/canon-ef-100mm-f-2-8-usm-macro-lens/p231577512?sku=231577512&kpid=231577512&s_kenid=a1f6a0b9-d843-476b-8dd0-349a15d62dec&s_kwcid=402x346635&tmad=c&tmcampid=73

DECENT, N. et al., 2011. Home [viewed 25 April 2016]. Available from: http://www.fashiongonerogue.com/chanel-spring-2011-campaign-freja-beha-erichsen-stella-tennant-karl-lagerfeld/

ANON., 2013. Gisele Bundchen is the new face of Chanel Beauty[viewed 25 April 2016]. Available from: http://www.vogue.co.uk/beauty/2013/02/gisele-bundchens-les-beiges-chanel-campaign

GLEIN, K., 2015. Keira Knightley looks completely gorgeous in Chanel’s rouge coco lipstick campaign [viewed 25 April 2016]. Available from: http://www.instyle.com/news/keira-knightley-looks-completely-gorgeous-chanels-rouge-coco-lipstick-campaign

GLOSS, T., n.d. Recreate the makeup from Chanel 2016 cruise collection [viewed 25 April 2016]. Available from: https://uk.pinterest.com/pin/39336196722151210/

HALL, V. and R. CAVE, 2015. London fashion week S/S16 beauty round-up [viewed 25 April 2016]. Available from: http://www.harpersbazaar.co.uk/beauty/beauty-shows-trends/news/g35521/london-fashion-week-s-s16-beauty-round-up/?slide=6

HOME, 2015. FAQ [viewed 25 April 2016]. Available from: http://www.fashiongonerogue.com/gallery/chanel-fall-2015-campaign/

ANON., n.d. ILLUSION D’OMBRE 126 - GRIFFITH GREEN [viewed 25 April 2016]. a]. Available from: http://www.chanel.com/en_GB/fragrance-beauty/makeup/c/new-collection.html##page-looks

ANON., 2012. In the eyes [viewed 25 April 2016]. Available from: http://www.vogue.co.uk/beauty/2012/10/05/chanel-spring-summer-2013-make-up-nails

LTD, D.P., 2014. Joan Smalls for Chanel Cruise 2015 by Karl Lagerfeld[viewed 25 April 2016]. Available from: http://www.designscene.net/2014/10/joan-smalls-chanel-cruise-2015.html

LUXO, 2011. Kristen steward for Chanel [viewed 25 April 2016]. Available from: http://www.luxo.co.za/kristen-steward-for-chanel-.html?articleID=1570

NATASHA, 2014. Cara Delevingne and Binx Walton go boxing for Chanel fall 2014 campaign [viewed 25 April 2016]. Available from: http://fabfashionfix.com/chanel-fall-2014-campaign/#prettyPhoto

ANON., 2016. Not used [viewed 25 April 2016]. Available from: http://www.vogue.co.uk/brand/chanel

ANON., n.d. Portraits & interviews of Britain’s influential women[viewed 25 April 2016]. b]. Available from: http://www.100leadingladies.com

POSTED, 2009. London beauty review [viewed 25 April 2016]. Available from: http://www.londonbeautyreview.com/2011/04/nars-catwalk-makeup-looks-for-aw-2011.html

Blade runner, 1982 . Hong Kong:

ANON., n.d. SOLEIL TAN DE CHANEL BRONZING MAKEUP BASE[viewed 25 April 2016]. c]. Available from: http://www.chanel.com/en_GB/fragrance-beauty/makeup/p/complexion/bronzers/soleil-tan-de-chanel-bronzing-makeup-base-p185300.html?sku=0185300

TAYLOR, jade, 2013. The insider: Alex box [viewed 25 April 2016]. Available from: https://www.nylon.com/articles/alex-box-illamasqua-makeup

ANON., n.d. [viewed 25 April 2016]. d]. Available from: http://www.fashionadexplorer.com/l-FUIri8qmVy3dMNWx.jpg

ANON., n.d. [viewed 25 April 2016]. e]. Available from: http://www.globalfashionreport.com/images/en/403413.jpg

ANON., n.d. [viewed 25 April 2016]. f]. Available from: http://bestcelebritystyle.com/wp-content/uploads/2015/02/chanel-spring-summer-2015-campaign-0.jpg

ANON., n.d. [viewed 25 April 2016]. g]. Available from: http://bagaholicboy.com/wp-content/uploads/2014/10/dior_cr15-lady-dior-campaign2.jpg

ANON., n.d. [viewed 25 April 2016]. h]. Available from: http://www.blinklondon.com/wp-content/uploads/2012/11/MAC-COSMETICS-MARY-KATRANTZOU_blog.jpg

ANON., n.d. [viewed 25 April 2016]. i]. Available from: http://cdn.pursuitist.com/wp-content/uploads/2015/06/Chanel_CHANCE_EAU_VIVE.jpg

ANON., n.d. [viewed 25 April 2016]. j]. Available from: http://covertaccessories.com/wp-content/uploads/2014/03/chanel-supermarket-hashion-show-.luxuo_.com_.jpg

ANON., n.d. [viewed 25 April 2016]. k]. Available from: http://inside.chanel.com

Citations, Quotes & Annotations

* N., 2016. FAQ [viewed 25 April 2016]. Available from: http://www.fashiongonerogue.com/chanel-spring-2016-campaign/

(* 2016)

24, 2016 Buro –, 2011. Buro 24/7 [viewed 25 April 2016]. Available from: http://www.buro247.me/search?str=chanel+seoul

(24 2011)

Twilight’s Kristen Stewart smoulders as new face of Chanel, 2016a . mirror

(Twilight’s Kristen Stewart smoulders as new face of Chanel2016a)

Twilight’s Kristen Stewart smoulders as new face of Chanel, 2016b . mirror

(Twilight’s Kristen Stewart smoulders as new face of Chanel2016b)

(Bell 2015)

BERGMANN, M., 2022. SUBSCRIBE [viewed 25 April 2016]. Available from: http://www.beautifulmeplusyou.com/2013/05/chanel-soleil-tan-de-chanel-review.html

(Bergmann 2022)

(Canonman 2016)

DECENT, N. et al., 2011. Home [viewed 25 April 2016]. Available from: http://www.fashiongonerogue.com/chanel-spring-2011-campaign-freja-beha-erichsen-stella-tennant-karl-lagerfeld/

(Decent et al. 2011)

ANON., 2013. Gisele Bundchen is the new face of Chanel Beauty[viewed 25 April 2016]. Available from: http://www.vogue.co.uk/beauty/2013/02/gisele-bundchens-les-beiges-chanel-campaign

(Anon., 2013)

(Glein 2015)

GLOSS, T., n.d. Recreate the makeup from Chanel 2016 cruise collection [viewed 25 April 2016]. Available from: https://uk.pinterest.com/pin/39336196722151210/

(Gloss n.d.)

(Hall and Cave 2015)

HOME, 2015. FAQ [viewed 25 April 2016]. Available from: http://www.fashiongonerogue.com/gallery/chanel-fall-2015-campaign/

(Home 2015)

ANON., n.d. ILLUSION D’OMBRE 126 - GRIFFITH GREEN [viewed 25 April 2016]. a]. Available from: http://www.chanel.com/en_GB/fragrance-beauty/makeup/c/new-collection.html##page-looks

(Anon., n.d.)

ANON., 2012. In the eyes [viewed 25 April 2016]. Available from: http://www.vogue.co.uk/beauty/2012/10/05/chanel-spring-summer-2013-make-up-nails

(Anon., 2012)

LTD, D.P., 2014. Joan Smalls for Chanel Cruise 2015 by Karl Lagerfeld[viewed 25 April 2016]. Available from: http://www.designscene.net/2014/10/joan-smalls-chanel-cruise-2015.html

(LTD 2014)

LUXO, 2011. Kristen steward for Chanel [viewed 25 April 2016]. Available from: http://www.luxo.co.za/kristen-steward-for-chanel-.html?articleID=1570

(Luxo 2011)

NATASHA, 2014. Cara Delevingne and Binx Walton go boxing for Chanel fall 2014 campaign [viewed 25 April 2016]. Available from: http://fabfashionfix.com/chanel-fall-2014-campaign/#prettyPhoto

(Natasha 2014)

ANON., 2016. Not used [viewed 25 April 2016]. Available from: http://www.vogue.co.uk/brand/chanel

(Anon., 2016)

ANON., n.d. Portraits & interviews of Britain’s influential women[viewed 25 April 2016]. b]. Available from: http://www.100leadingladies.com

(Anon., n.d.)

POSTED, 2009. London beauty review [viewed 25 April 2016]. Available from: http://www.londonbeautyreview.com/2011/04/nars-catwalk-makeup-looks-for-aw-2011.html

(Posted 2009)

Blade runner, 1982 . Hong Kong:

(Blade runner 1982)

(Anon., n.d.)

TAYLOR, jade, 2013. The insider: Alex box [viewed 25 April 2016]. Available from: https://www.nylon.com/articles/alex-box-illamasqua-makeup

(taylor 2013)

ANON., n.d. [viewed 25 April 2016]. d]. Available from: http://www.fashionadexplorer.com/l-FUIri8qmVy3dMNWx.jpg

(Anon., n.d.)

ANON., n.d. [viewed 25 April 2016]. e]. Available from: http://www.globalfashionreport.com/images/en/403413.jpg

(Anon., n.d.)

ANON., n.d. [viewed 25 April 2016]. f]. Available from: http://bestcelebritystyle.com/wp-content/uploads/2015/02/chanel-spring-summer-2015-campaign-0.jpg

(Anon., n.d.)

ANON., n.d. [viewed 25 April 2016]. g]. Available from: http://bagaholicboy.com/wp-content/uploads/2014/10/dior_cr15-lady-dior-campaign2.jpg

(Anon., n.d.)

ANON., n.d. [viewed 25 April 2016]. h]. Available from: http://www.blinklondon.com/wp-content/uploads/2012/11/MAC-COSMETICS-MARY-KATRANTZOU_blog.jpg

(Anon., n.d.)

ANON., n.d. [viewed 25 April 2016]. i]. Available from: http://cdn.pursuitist.com/wp-content/uploads/2015/06/Chanel_CHANCE_EAU_VIVE.jpg

(Anon., n.d.)

ANON., n.d. [viewed 25 April 2016]. j]. Available from: http://covertaccessories.com/wp-content/uploads/2014/03/chanel-supermarket-hashion-show-.luxuo_.com_.jpg

(Anon., n.d.)

ANON., n.d. [viewed 25 April 2016]. k]. Available from: http://inside.chanel.com

(Anon., n.d.)

Brand Evaluation

Chanel is one of the main if not the main fashion houses out there. The fashion house is more like a dynasty and lifestyle to its many devoted buyers and collectors in both fashion and beauty. Choosing Chanel as a brand wasn't difficult to decide I have always been a fan of the iconic styles that grace the catwalk the brand is timeless having been around for over a hundred years starting of course with Coco Chanel in Paris. The collectors of the clothes don't just buy into the company but they buy something that will only raise highly in value and should be cherished for ever.

I decided mainly to choose Chanel as my project brand because of how such a iconic luxurious brand can still be creative and present in the current age with creative director Karl Lagerfeld really bringing the brand to a artistic and loved standard with the use of creative fashion shows that feel more like huge film sets to beautiful clothing designs that embrace what Chanel herself created with the iconic jacket that can still be seen on the runway with similar structures to clearly inspired pieces of tweed or silk that shapes the clothing.

Chanel's style is timeless with the model's making the clothing seem effortless within editorial and catwalk campaigns. How can such detailed clothing still seem luxurious but youthful and wanted by any age. The Chanel editorial's were something fun to create but with such a choice of inspirations to go for sometimes it was difficult to decide which Chanel look I should go for wanting to present the brand in a high standard within my own work.

I've always loved Chanel which made the research on the project enjoyable and interesting finding out more about the brand and looking into the connections that are created from previous campaigns and shoots to other campaigns. The best website I found for finding information out about Chanel that was also very present with the information about shows and makeup looks was Vogue; I found Vogue to be great giving images and detailed articles from the front row. Looking into Chanel beauty was something that I hadn't really delved into having had a few items as presents it was never a first choice to really buy for; however looking into recent collections I wish I had. The LA sunrise collection is a collection of perfect spring colours. I was also surprised into the product prices especially with such a huge company and fashion house that is Chanel the price's are luxurious but reasonable and cheaper then other fashion brands like Tom Ford or Marc Jacobs.

Overall I'm really happy with how I've done in this project choosing Chanel was definitely the best choice as now I know more about the brand and how they shoot campaigns and the patterns and styles that they like to follow which has helped in my shoots and finding the correct inspiration. Not only have I added more to my creative portfolio but I've created a project in where I've found out about a huge fashion house that is a giant part of the entire fashion world. Chanel beauty is accessible to anyone but owning a garment from Chanel is something in which you'd keep forever and cherish maybe feeling the passion that Lagerfeld clearly feels for his brand.

Project Evaluation

This project has been a big test on time management and creativity. Choosing Chanel as my brand was definitely the right choice for my project as I felt I could push the shoots in more of a artistic style. Doing the project of Beauty is Boring earlier into this university year has definitely helped with this project from lesson times such as dewy skin and applying a great base for shoots but I feel like both project's have really pushed me creativity. In my first year I wasn't confident with my makeup and felt shyer working on a range of models which definitely held me back. This project and year in all has definitely expanded my creativity and confidence with finding models and application of makeup.

In lesson's I feel like I've become more confident in hair styling and definitely in lesson time where we've really been looking into skin and applying base's. I feel like the year has had a lot more free reign with the makeup but I do look forward to going back for third year and having more creative lesson's

At the beginning of the project I think I found it difficult to push all my idea's for different shoots into really connecting them well to Chanel this was before of course fashion week and shows like the Korea Seoul show which I found as huge inspiration's for my editorial shoot which was a favourite. Finding out information about catwalk shows and editorial and beauty campaigns was definitely helped by the help of Vogue online and fashion magazines such as Vogue and pop which though different have great Chanel editorial prints in. My favourite part of the project and what I enjoyed doing the most was probably planning the shoots and the makeup especially the Shoot 2 and Shoot 5 which are favourites as they are artistic and the location's I think are really interesting.

New techniques that I've learnt doing this project would definitely learning more technical things such as within photography and photoshop which I've grown confident with from all the shoots that I've been doing for the project. I definitely think though that this entire year has given me a lot more confidence with my work. A technique that I want to definitely learn more about would probably be developing my photography skills more which I'm interested in.

The project's been really successful for me because of how creative and vast the theme's of each shoot have been though obviously all for Chanel they are different in the genre sense and feel of the photographs. Choosing Chanel as my project was definitely the best decision for me. Chanel I've discovered even more is how creative the brand is even more so then I had already anticipated. I have true respect for the clothes and what Coco Chanel started and what Karl Lagerfeld has been doing with the fashion house.

I've noticed that I have started having a style with my work and like to be creative with the makeup which have definitely been developed with the project. I think the one thing I need to improve about is probably just shooting more as in grabbing a camera and finding even more great locations to shoot in.

Saturday, 23 April 2016

LA Sunrise Shoot 6

Here is the final image for the LA Sunrise inspired advertisement. The colouring of the shoot I feel really works and on the same colour scheme of the collection which I've taken a personal liking to. The shoot I feel looks really 80's with the blonde hair and background of the water and sunset edited together. Overall I'm extremely happy with this shoot and the edit which done with help with my post production assistant for the shoot Georgina Sreeves.

LA Sunshine Advertising "Day" shoot 6

Mood Board

My final mood board for this project was based around the advertisement of the Spring/Summer LA Sunrise collection which Chanel debuted this year. For my mood board I have looked at the imagery of the campaign and use of colours that that also included. Though not shooting in studio I want the photo to be bright and colourful editing the backdrop out to create a strong summery colour palette such as the one over this mood board thats been created with layering and changing the opacity. The hair will be bright blonde and will suit the makeup and help create more of a summer vibe with the shoot and will be styled with salt spray to add volume much like in the beach hair lesson we learnt in the studio.

Face Chart's

Each chart has been designed from the research of looking into the collections colour palettes I think its important to create work where the colour is matching and believable to what I wanted over all from the advertisement.

In the top image I've gone for more of a similar chart to whats advertised on the Chanel website with product information on how to achieve the look. My own look though the makeup will be make using my products with more pinky tones in the eye shadowing that will be pressed on to amplify the pigment and final look for the camera.

This design has been inspired by the colours in the La sea with rich turquoises and blues; The look will be very highlighted with the eye shadowing and highlighting on the skin thats blended towards the bronzer. I want the final image to look very summery and glowing. The lip colour is interesting and I think pops out like in the campaign .

The depth and colouring of the eyeshadow in this design I really like as it creates shading into the eye. I've noticed that Chanel have created a similar eye though with purple tones instead of my chosen green. Green is a key colour in the collection but not given as one of the potential looks to recreate. I've decided to go for green as I find it very fresh and will work with the coral orange lips which are just a illamasqua cream blush.

Friday, 22 April 2016

La Sunrise Collection

The collection debuted by Chanel this year is a collection that I have really anticipated for release. The collection will be inspired for a advertising shoot which I plan to shoot as one of my last pieces of the project

The makeup packaging is the luxurious black compact cases and lipstick that Chanel makeup always seems to have the prestigious quality to it. Owning some Chanel pieces myself in my own personal makeup theres definitely a luxurious divide with the branding compared to others. The makeup is a collectors piece. The boxes themselves make the casing of the products and look sleek and black with a high quality finish.

The compact in particular for this collection is a real interesting piece and has ribbon like sectioning inside it in the colour tones are a range of peach and pinks infitting with a strong pink tones of the range. I really like how they dress up the makeup looking at the range online the theme is apparent with Chanel quoting that the collect inspired by LA is from

"Discover a colour collection that reveals the vibrant mood of an endless Los Angeles summer. Flashes of purple, teal and green capture the city’s carefree spirit, while a dreamy spectrum of pink, coral and raspberry shades evoke the California morning skies."

http://www.chanel.com/en_GB/fragrance-beauty/makeup/c/new-collection.html##page-looks

The main makeup design that features in the campaign on the model is also shown on the website with the products and even a tutorial on how to create the look; I think this shows that Chanel are really trying to show inclusion with their products and applying to mass audiences. There is another design with a softer pink look that is more of a day look compared to this dramatic blue eyeliner look. It's interesting how this look though a advertisement has clear similarities with catwalk looks and even my own catwalk look with the blue liner. In both looks the product of the Creation exclusive sunkiss ribbon blush palette is featured this makes me come to the conclusion that this palette is the main collectors piece of the over all collection.

The short film created for the collection is a artistic and interesting piece of advertising. At the beginning of the short clip the edit of the model flashing in and out of neon colouring is really interesting to watch and something that looks more like a art film. The edit will be something to definitely look at and explore when it comes to the shoot that will be inspired by this campaign.

Thursday, 21 April 2016

Shoot 5 Editorial Day final Images

Here are my final two images of the shoot that I decided to use. I'm super happy with how the editorial images turned out. The location of the shoot really creates a contrast with the styling and makeup for my model. The makeup on the brows was hard to achieve using eyeliner but I'm happy with what they look like. In the editing process I've just added some more contrast to really brighten the colourings and edited the skin to remove any dryness. I think that the over all image does look high fashion and reminds me of something that could be seen in daze or pop magazine which I'm proud of. The hair also though simple has turned out well from the accessories in the hair to the volume that the hair has give and structure to the over all look. I decided to use white writing for the Chanel logo because I really wanted it to stand out against the heavy man made background.