Choosing Chanel as my Brand of choice for this particular project was rather simple; why ? Chanel is extremely diverse I can show case the Chanel woman or create a artist editorial piece of work and yet it would still represent Chanel. Just look at recent catwalk shows for spring/summer based around the theme of Chanel Airlines. The unmissable Chanel detailing within the clothing such as the classic jacket completely juxtaposed against a Pris (Blade Runner) type stripe across the eyes. http://www.huffingtonpost.co.uk/2015/10/06/chanel-karl-lagerfeld-catwalk-paris-ss16-airport_n_8249974.html
In more recent shows such as The January 2016 Couture SS16 show which featured a Eco wooden house which featured a finale of Models standing in a make shift stack in the square construction the makeup for a extreme eyeliner against perfect skin and beautiful tailored pieces of clothing that resembled classic Chanel jackets that also show more modern times with the fittings being ballooned on the sleeves that look ill-fitting against the models silhouette. Though really unique in the style of show there are clear similarities within the structure of clothing and hair style to the perfection and placement of Makeup. Definitely something I take note of within my own Inspired work.
The History of Chanel
Chanel started firstly in Paris, France in 1909 by the one and only Coco Chanel the forth runner in experimental woman's fashion at the time; Chanel cut the boundaries of woman wearing what they wanted from a pant suit to a ball gown her creations are timeless and still seen in inspired pieces from the creative director Karl Lagerfeld in the present.
Coco Chanel was a woman who wasn't blessed in life she had lost her mother by the age of twelve and taken to an convent orphanage where she was extremely disciplined. During her time at there Chanel learnt to sew; in all Coco spent 6 years at the convent. Her life wasn't certainly given to her with a silver spoon. She worked and made big connections that helped the branding of Coco Chanel grow.
Starting of designing hats for high class ladies and became a licensed hat maker in 1910. It wasn't until 3 years later that she opened a boutique and start introducing women's casual fashion onto the scene. Popularity grew with Coco as did the brand to the high profile fashion house that it now is.
What makes Chanel as a huge fashion house not only for haute couture but also for luxury goods and perfume such as the iconic No.5 scent that has been on shelves since 1922 by Chanel and perfumer Ernest Beaux. Chanel herself has always held the number five is a certain high association from her childhood at a convent orphanage where she believed the number five to hold some kind of significant meaning from telling her daily prayer to even the petals on the roses in the abbey gardens. The number five was also the date in which Chanel would show her clothing collections on; so when the name came up there was a wide meaning to the name; The scent of Chanel remains as an iconic symbol in femininity. In recent years the perfume has been advertised by huge actresses and models that represent the brand. In most of the adds the focuses are shown as women balancing their careers and romances; The Chanel woman can have it all.
On researching the brand I came across the inside Chanel page and found it extremely informative. Featured on the site were huge steps taken by the brand in a huge range of photos from the birth of Chanel 1883 to the present day. The series of images were an enjoyable look at how much has changed and how huge the fashion house has become from a girl that has very little to literally a fashion empire. Even though Chanel is over a hundred years old and developed with the modern age you can't help but notice how much of Coco Chanel's designs have imprinted on the brand.
Coco Chanel died on January 10th 1971 "May my legend prosper and thrive. I wish it a long and happy life!"
No comments:
Post a Comment