The Brand

The brand I have decided to chose for the project is Chanel. The company which was start by Coco Chanel in 1909 has marvelled as a giant fashion house which is headlining in fashion and trending. For many of its devoted audiences Chanel isn't just a brand its a lifestyle with its clothing, perfume and beauty all being advertised in forward and unique ways aimed at a vast audience from youthful glamour such as the LA Sunrise collection to the classic No.5 perfume which is nearly a hundred years old. I decided to choose Chanel as my project brand simply because of how diverse I could and can go with the project. The interesting element of including beauty in one shoot and then a creative thinking outside the box look that is seen in editorial and catwalk campaigns, just looking and starting my research into catwalk shows really details to me how creative the Chanel shows can be from make shift airport terminals to Paris streets constructed inside the Grand Palais Paris. 

To develop the project I need to go into detailing when it comes to future blogging the brand and showing a realistic and believable shoots that will represent Chanel and show my work in a creative way. I'm really excited to start all my research and shoot planning properly especially with the annual Fashion weeks coming up with Chanel showing at Paris and in Seoul presenting different collection. 

http://www.mirror.co.uk/3am/celebrity-news/twilight-actress-kristen-stewart-smoulders-7295120

Kristen Stewart has recently been named the new face of Chanel beauty 2016 this image is interesting because of the amount of arm that covers her face. Stewart's eye is the main focus as its selling the product being advertised. The image is feminine and sexy with the messy hair and focused eye. I look forward to seeing more of the images of Stewart being shown. 

http://cdn.pursuitist.com/wp-content/uploads/2015/06/Chanel_CHANCE_EAU_VIVE.jpg

A beautiful campaign that has a real sense of vintage glamour with the short fringe and red lips that suit the auburn hair and the orange tinge of the bottle. The image is interesting because of the product placement and the fact some of her face is covered by the bottle with the eyes and lips in line with the writing on the bottle. A fun and youthful campaign. 

http://covertaccessories.com/wp-content/uploads/2014/03/chanel-supermarket-hashion-show-.luxuo_.com_.jpg

A lot of fun from this catwalk show back for the Chanel A/W 2014/15 clothing range. Chanel like to be playful with there catwalk shows and use artistic and interesting locations that suit the clothing. This super market set is colourful and feels like a real life pop art piece; the symmetry of the hundreds bottles in the aisles is really eye catching. Trolleys were also included in the playful production. High end glamour mixed with an everyday public need. I wish I looked like this when I was doing my shopping. 

Introduction

This terms project is entitled "Beauty and the Brand". The project itself is all focused on a chosen brand in which we are given the options from a list of luxury and artistic makeup brands. After choosing the brand we are set to develop a catwalk, editorial and advertising shoots that have been developed from researching deeply into the brand from past campaigns to what can be seen on the catwalk S/S 16 looks. 
    After doing a project last term on editorial beauty and the concept of 'Beauty is boring' I feel like my mind is now more open and adventurous with some expectation for myself this term. 
    For the work we have to produce six professional in quality images; two for catwalk, two for editorial and two for advertising looks each that either resemble a evening or day look. I am looking forward to producing work that really shows the huge dynamic of the brand I chose and also showing my own stills and diversity in beauty and creative style makeup that is more often shown on the catwalk shows it seems too me. 

LIST OF BRANDS 

ILLAMASQUA

BOBBI BROWN

YSL

LAURA MERCIER

DIOR

REVLON

ELLIS FAAS

CHANEL

TOM FORD

SHISEIDO

CHARLOTTE TILBURY

NARS

MAX FACTOR

LANCOME

MAC

GIVENCHY

Two examples of advertisements by two of the branding's on the list. The focus is not only of the model but the product that is being sold to the consumer. For our own project we have had some experience in advertising for a perfume ad which was done in our first year on the course. The advertisements are usually glamorous and really show beauty from the female; the big is sell is the communication that the product can make the consumer feel like what they see in the advertisement. A interesting look and story within each campaign. The product is there to be brought to the masses or target the audience that can relate to the product, think of Gisele Bundchen in the more recent Chanel No.5 literally selling the Chanel lifestyle to the audience with Chanel products featured everywhere in the campaign from pillows to surf boards. 

http://www.fashionadexplorer.com/l-FUIri8qmVy3dMNWx.jpg

http://www.globalfashionreport.com/images/en/403413.jpg

                                      

                                     

Two examples of Editorial Campaigns for Chanel and Dior. I feel like editorial campaigns are a lot of fun and can be extremely creative. On location shoots are also something that really interests me; after my beauty is boring work doing a shoot outside I feel like I want to explore this more as well as studio work. Editorial shoots for me are the most creative and the shoots I look most forward to because I feel like they are the most open artistically thinking about the location and poses of the model in a unique way. The difference between a editorial and advertising campaign is the fact that we know that a advertising campaign is selling us a product. With a editorial campaign the selling is more secretive and we notice detailing of the imagery more. 

http://bestcelebritystyle.com/wp-content/uploads/2015/02/chanel-spring-summer-2015-campaign-0.jpg

http://bagaholicboy.com/wp-content/uploads/2014/10/dior_cr15-lady-dior-campaign2.jpg

Two examples of great catwalk makeup done by Mac and Nar's for designers. These looks are creative and will suit the look of the show. I love the nars bleached brow look and find it really effective. The makeup for the skin I've also noticed are very natural with the matte or dewy finishes this is definitely something to take notice of. Catwalk makeup can be extreme which is exciting, the models can look like pieces of art.

http://www.blinklondon.com/wp-content/uploads/2012/11/MAC-COSMETICS-MARY-KATRANTZOU_blog.jpg

http://www.londonbeautyreview.com/2011/04/nars-catwalk-makeup-looks-for-aw-2011.html